Kick Butts Day is a national day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco. This year youth and adults took part in more than 1,000 events in schools and communities across the United States and even around the world. Kick Butts Day is organized by the Campaign for Tobacco-Free Kids. The first Kick Butts Day was held in 1996.
On Kick Butts Day, teachers, youth leaders and health advocates organize events to:
1.Raise awareness of the problem of tobacco use in their state or community; 2. Encourage youth to reject the tobacco industry's deceptive marketing and stay tobacco-free; and 3. Urge elected officials to take action to protect kids from tobacco.
For the 2016 Kick Butts Day The Working on Wellness Junior (WOWjr) group from Sault Area Middle School partnered with the Chippewa County Health Department's Prevention Program to staged a murder mystery during the school’s lunch period. Students were challenged to go through the clues and identify a killer responsible for over 16,000 deaths in Michigan each year. The project, aimed to raise awareness among the Middle School students of the risks of tobacco use and smoking.The mystery featured six stations for students to inspect for clues, with each station including hints highlighting the health risks of smoking as well as methods manufacturers use to specifically target youth. Station 1 was the crime report, featuring news stories covering seemingly related and untimely deaths of five individuals. The second station was a crime scene, littered with evidence from several possible killers. Station three featured a lineup of possible suspects including villains such as Cam Elcoff, Buddy Lite, Crumb Inal. The fourth station featured lab results from the different autopsies, showing the victims suffered from symptoms including abnormal growths in their lungs, premature wrinkles, and tooth and gum damage. Next the students examined actual quotes from both tobacco and alcohol executives in the interrogation station before proceeding to the sixth and final station where they were challenged to identify the killer. All students who participated received a prize and a handout with additional information on the risks of tobacco use.To view More Kick Butts Day related media, click here. Visit www.kickbuttsday.org for more information.